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Social Media Optimization (SMO)

by Monika Dadool 14-May-19

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SMO (Social Media Optimization) is the process of organically promoting business through social media sites. In this, social media platforms are optimized in such a way that it become effective to generate leads. Along with SEO, SMO also play a premium role on enhancing online business.

There are different type of social media platforms available that can be utilized according to website's products and services and its targeted audience. This method is an effective method to promote business in less time. It helps to have a direct connection with the audience which will in turn results in more user engagement.

Morever Local Audience can be easily targeted to promote business locally.

Lets understand the concept of SMO with an example:

How we can start SMO of a desktop designing company whose target area is a specific country? Firstly you need to create a facebook page where you can easily publish post and videos related to your business.

For example, If a company has launched a new product they can publish news related to it on Facebook page or group. These type of activities when performed continuously it will definitely increase the audience reach on that product. It will get more likes, share, and comments.

Like this, one can easily promote its business on other social media sites also.

List of platforms where SMO can be performed:

  • Facebook
  • LinkedIn
  • Pinterest
  • YouTube
  • Twitter
  • SMO Tips

Difference between Facebook, Twitter, LinkedIn, YouTube and Pinterest 

Go through following tips before performing any SMO

  • Make sure that you have audience-oriented content or blog to target audience.
  • Share daily basis link of the blog or service with an interactive image and qualitative content.
  • Try to promote it on all top-level social platforms including Pinterest.
  • You can perform different types of experiment according to the audience requirement and make use of social media analytics for conversion rate measurement.
  • Try to share content relevant to its requirement. For example, post related to technologies should be posted on Technology related groups to get relevant traffics.
  • Try to use Hash (#) tags to perform SMO of your content.

Why should you use Social Media for your Business?

Benefits of SMO

  • With less time span, more visitors can be attracted
  • Enhance online visibility
  • Through SMO .inbound links can be easily generated which will further increase website ranking
  • Quick updates can be posted across audience
  • SMO acts as an efficient source of advertisement
  • Maintain direct relationship towards customer

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