The Importance of Using Google Webmaster Tools for SEO

by Gagan Gaba 08-Oct-16

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All the webmasters are already acknowledged with the importance of SEO tools and how powerful its effects are. Amongst all the SEO tools, Google Webmaster Tools are considered to be one of the most powerful. The tools don't come from other tools but are created by the Google itself and help webmasters to get a better and important SEO insight.

Before you start using them along with other SEO tools, it is better to first understand what the tools are. Below, we are presenting brief yet detailed information about Google Webmaster Tools.

What is Google Webmaster Tools?
Google Webmaster tools, as mentioned above already, are invented by Google. The tools allow the webmaster to communicate with Google and also offer the webmaster to do the changes in the website with the things that Google uses to see your website and crawl inside it.

a) Some of the changes you can do using these tools are:
b) The internal and external links of your website.
c) Adjusting the crawling rate of the web spiders based on which it indexes your website.
d) Checking the keywords which are used by the searchers to visit your website.
e) Clicking through the rate for the keywords.
f) Checking your site's statistics

Above all, Google knows how to keep your data confidential which you have shared with it.

How to get started?
Unlike other SEO tools, Google Webmaster tools first ask you to join in. After you do, you will have to go through the verification process of your site that will ensure Google that you are an authorized owner of the website.

There are many ways through which you can verify the ownership and some of them are:

a) You can download an HTML file and tag on the top of your website's homepage.

b) You can upload the downloaded HTML file in the root directory of your website.

c) You can verify it through Google analytics.

Google Webmaster Tools to use daily
Once you have verified the ownership of the website, you can take advantage of using Google webmaster tool to use daily.

Some of them are:

a) Links
b) Search Queries
c) Keywords
d) Sitemaps Crawl Errors
e) Txt

These are some of the things that you can manage on a daily basis using Google Webmaster Tools


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