Difference Between Organic Search & Paid Search
Last Updated by Gagan Gaba
The world of the internet and online marketing is expanding and evolving on a daily basis, and this gives rise to strong competition amongst online competitors.
Here, SEO (Search Engine Optimization) is the only way on which the webmasters are relying to improve the ranking of their websites.
Search engines are considered to be the best discovery made, and if the search engines hadn't been here, none of us would be able to get what we are searching for, and life would be the same as it was 30 years back.
When you search for something in the search engine, then it returns back with two types of results, organic search, and paid search. So, now you may wonder what these two types of searches are and what the differences in between them are.
So, to all those who are unaware of these two types of searches and their basic differences, we are sharing all the essentials about these two terms here.
Organic search is the results that are the listings of the web page and is relevant to the keywords typed by the users. It is otherwise known as the "natural search".
The entire SEO thing is implemented to get a higher rank in the organic search engine results.
Paid search is the results that are advertisements and the website owners pay to get their web pages to display when a certain set of keywords are used by the searcher.
One can easily identify the difference between the paid results shown in the search engine results as they are displayed on the right or the above of the organic search results, and they appear on the shaded background with visual clues and borderlines.
Difference between the Organic Search and Paid Search
Some of the basic differences between the organic search and paid search are given below.
- The organic search takes a lot of time to make a website appear in the list of the search engine results whereas paid search immediately shows your website on the search engine results.
- The organic search may take the time to get displayed in the search engine results, but it is cost-effective and depends mainly on the effort and time you are putting in your efforts. The paid search takes a large sum of money, and the price depends on which set of the keyword you are choosing to get displayed in the search engine results.
- When you are relying on the organic search, you need to pay a lot of attention on the working and the maintenance of the website, and you have to make sure that the contents are unique, the links are working, and the maps are there while in the paid search, you don't actually need to worry much about all these and just spending money will mend all.
- In organic search, once you have achieved a place and a better rank, you automatically win the trust of the users, and Google makes it certain that your website gets displayed always, but while on paid search, once you stop paying for the ads, your website will get disappear.
- Well, there are many differences between the organic and paid search with these two being the most important. The take that which is better depends on the users. The thought and opinion on which is better are just a matter of choice and while making your choice, make sure you discover all the good and bad associated with these two.
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