If you have a technical mind and marketing skill, SEO is a very good career option for you. There are large opening for SEO but they want the best student to grow their company.
To prepare for an SEO interview, Coding Tag provides you with the SEO interview questions and answers to display your marketing skills to the interviewer.
1. What is SEO and why it is important for Business?
Search Engine Optimization is the activity specifically made for the improvement of search Engine scores of websites and Enhancing the extent and quality of traffic to an internet site.
The ideal customer required only the relevant information. If our website is not present on the first page on the web it acts as similar to your website does not exist.
SEO provides a maximal estimate to an individual website which results in the leading search engine display page in reply to query.
SEO is important for Business
SEO is the most cost-effective technique used in marketing because it marks active users that are already scanning similar online services and products.
- To increase traffic to our website
- To enhance search engine rankings
2. What do you mean by a search engine? List some search engines?
The search engine plays a vital role in our daily life. It is a web-based set of programs, specifically designed to query different types of information on the world wide web.
The most prominent search engines are:
3. What is SERP?
SERP specifies the displayed result page after querying anything in the search engine. SERP may also contain clunch of advertisements apart from the relevant results list.
4. What is the significance of keywords in SEO?
We can say that keywords refer to any word serving as key or key phrases that help users to seek out the precise website by getting into relevant search queries. Volume or searches can be of three medium, low, high, and medium. Keywords can be of two types of the long tail and a short tail.
Long-tail refers to large specific phrase eg. How to login coding tag.
Short tail refers to one or two words eg. coding tags
Keywords are used to categorize targets.
With the help of keywords, the website can be on the top page.
We can add keywords to URL, HTML Tags, Meta description, Meta keywords.
5. Types of SEO?
Two types of SEO are found i.e. online and offline page.
On Page, SEO refers to any or all the activities done on inside websites to get more relevant traffic from the search engines. Some of its aspects include checking the quality of content, meta tags, title tags, content optimization, meta description, and heading tags.
Off Page refers to all the activities performed outsides the websites to get a higher ranking. Off Page relates to the other aspects of link building, content marketing, blogging, and social media.
6. Compare between SEO and SMO?
|Search Media Optimization||Search Engine Optimisation|
|Use of Social Media to increment traffic for quick results||Improve Ranking|
|The process of increasing visibility through social media platforms||Applicable to Google, Yahoo, Bing, Yandex, etc.|
|Applicable to Pinterest, FB, Twitter, G+, Tumblr, Instagram, etc.|
7. What are the essential Google ranking factors?
- Content quality
- Mobile optimization
- Rankbrain System
8. What do you mean by 404 errors?
404 errors are examined to one of the most probable obstacles in the way of SEO. When a corresponding URL name is modified or is not available, any links try to connect that corresponding URL, Outcome is 404 errors.
404 errors may be because of any internal external spelling errors.
Suffling of websites from HTTP to HTTPS.
When we are trying to redesign our websites.
9. What are backlinks?
Backlinks are referred to as important building blocks in SEO can be defined as
The links that are directed towards your website. Any link that helps to go to another URL link. keyword research plays an important role in backlinks. Backlinks tools are used to tackle the backlinks of your Competitor.
The faster discovery of websites.
Enhance Organic Ranking.
10. What is the most favorable length of Title Tag?
It may be 50-60 characters.
11. What can we call the blue visible clickable text that is hyperactively linked with another page?
12. How many forms of Meta Tags are there in search engine optimization and what are their characters limits?
- Robots tags
- Title tag
- Meta description
- Meta keywords
A meta description maybe 160 characters with limits of 1200 pixels
Meta keywords may not extend 10 keyword phrases
13. Explain techniques used in SEO?
On the basis of following regulations, search engine optimization is classed into White Hat and Black Hat.
If you are the usage of all the valid techniques as given in the search engines in other words if you have unique and quality content, then the strategies are White Hat, and if you are manipulating strategies to rank better on search engines than it is termed as Blackhat.
14. What is the google penalty for the Blackhat technique?
If you use black hat strategies to advantage traffic on your websites and if Google observed your irregularities, it'll penalize the website losing your website online visitors to banning the website from the index completely.
Despite the fact that consumer can write their query to Google via seeking console for help respectively.
15. List some advanced Google algorithm updates?
- Google rank brain
- Pirate updates
16. Panda Update?
If there is any grammatically wrong or spammy content found on any website, Google doesn't rank that website. Panda update work on unique content. If our website contains pure or duplicate content then there is a chance of google penalty.
17. Pengium Update?
Pengium works on blanklink analysis. Blank lines should be precise and right otherwise there will be a chance of a penalty.
18. What do you mean by Pigeon Update?
This Algorithm help to provide the users with relevant results present locally. It gives more priority to local search. For example, if we want to search the mechanic, Google helps us to find a mechanic located in the nearby area.
19. Google Rank Brain?
Google Rank Algorithm is the machine learning Model made up of artificial intelligence techniques introduced by Google to provide better and efficient results and also play an important role in ranking.
This system is designed to predict the requirement of the users and the accuracy of this system is above 70%.
20. What do you mean by robots.txt file?
The robots.txt file is called the robot exclusion protocol used by the owner of the website company to administer guidance or information regarding their website to the spider or crawler.
21. Mobile Addon?
Google Updated Algorithm on April 21, 2015, designed for mobile responsive websites.
22. Differentiate between No follow and Do follow links?
|No Follow||Do Follow|
|Temporary based links made through Social Bookmarking Sites||Permanent Links|
|Does not affect on ranking||Play a vital role in increasing ranking|
23. SEO Audit?
In simple words, SEO audit is the technique used to examine the website cordiality to search engines. Various audit tools are freely available to examine information about our competitors.
It helps to keep our websites up to date and to identify the problematic area in which some modifications are required.
24. List some HTTP redirect code?
25. What is Cloaking?
The technique accepted by the owner of websites if they want to display One page of their website in chunk A and another page in chunk B. Sometime cloaking techniques are considered to be the part of black hat SEO as it displays illegal content on the unique content page.
For example, some people had inserted cloaking code to redirect gambling sites from a unique content website as gambling is an illegal website.
26. What is 301 redirect?
301 redirect is well chosen as one of the adequate means to perform redirects on any website. When a web address has been modified. The best technique used to redirect all the users to the newly modified web address is 301 redirect.
With this technique, all the old website values are transferred to a new website and do not affect website ranking.
27. Canonical URL?
THE canonical URL is known as the redirect URL that is given to a group containing the same content. It is used to resolve the Canonical issues.
28. Canonical issues?
Suppose we have a website having domain www.codingtag.com
On Google, three types of websites are searched on a search engine.
Google read these three websites in three different domain, this confusion of Google to read the same content website as three different websites are known as a canonical issue.
29. Organic result?
Organic results are the natural results because of their relevance and quality of their content. They are permanent and in higher ranking and have user believability.
Organic results need more resources and time to be on the top page.
Wikipedia.org is an organic search.
30. List some popular SEO tools?
- Google Analytics
- Moz toolbar
- SEO site checkup
- XML sitemaps
- SERPs Rank Checker