If you have been familiar with Digital Marketing (which I'm supposed that you have), then you must be well aware of Social Media Marketing, being one of the most significant branches of digital marketing. When it comes to social media marketing, Facebook comes first into everyoneâs mind as it is one of the most popular social media platforms used widely by almost everyone nowadays.
This makes it an obvious platform to continue with the marketing agenda. If you are also pursuing social media marketing and want to strengthen your knowledge in terms of Facebook Marketing, then I have prepared this blog for you. The blog consists of all the possible Facebook Marketing Interview Questions along with their proper answers.
Hence, without thinking much, let us proceed with the very first question, which is:
1) What do you mean by Facebook Marketing?
Facebook Marketing is one of the aspects of digital marketing in which all the products and services of an organization are marketed through the page created on Facebook.
2) Can you differentiate between Facebook and other Marketing strategies?
The difference between Facebook and other marketing strategies can be understood with the help of the following table:
3) Why is Facebook Marketing so important?
Facebook Marketing is important due to the following factors:
i) Talent Recruitment
ii) Maintaining the Corporation's reputation
iii) Promoting an event or connecting to the delegates
iv) Moving up Google's Ranking
v) Building a beneficial network
vi) Enhancing customer relationship
4) Which categories of customers are targeted through Facebook Marketing?
As Facebook is more popular among young generations, youth customer is mostly targeted through Facebook Marketing. In general, customers of age group 18-30 are targeted through Facebook Marketing.
5) How can you instill an effective Facebook marketing strategy?
Some of the effective Facebook marketing strategies are:
i) Fans Involvement
ii) Value Providing
iii) Frequent and consistent publishing schedule
iv) Focusing on relevancy of rates
v) Focusing on important metrics
vi) Using graph search and lookalike audience to search for targeted audience
vii) Avoiding boost post
viii) Instilling Conversion Tracking
ix) Targeting email list
x) Using power editor
xi) Optimizing ads and images
xii) Selling to fans
xiii) Creating multiple campaigns