Facebook Marketing Interview Questions

by Diksha Sharma 28-Nov-19

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If you have been familiar with Digital Marketing (which I'm supposed that you have), then you must be well aware of Social Media Marketing, being one of the most significant branches of digital marketing. When it comes to social media marketing, Facebook comes first into everyone’s mind as it is one of the most popular social media platforms used widely by almost everyone nowadays.

This makes it an obvious platform to continue with the marketing agenda. If you are also pursuing social media marketing and want to strengthen your knowledge in terms of Facebook Marketing, then I have prepared this blog for you. The blog consists of all the possible Facebook Marketing Interview Questions along with their proper answers.

Hence, without thinking much, let us proceed with the very first question, which is:

1) What do you mean by Facebook Marketing?

Facebook Marketing is one of the aspects of digital marketing in which all the products and services of an organization are marketed through the page created on Facebook.


2) Can you differentiate between Facebook and other Marketing strategies?

The difference between Facebook and other marketing strategies can be understood with the help of the following table:


3) Why is Facebook Marketing so important?

Facebook Marketing is important due to the following factors:

i) Talent Recruitment

ii) Maintaining the Corporation's reputation

iii) Promoting an event or connecting to the delegates

iv) Moving up Google's Ranking

v) Building a beneficial network

vi) Enhancing customer relationship


4) Which categories of customers are targeted through Facebook Marketing?

As Facebook is more popular among young generations, youth customer is mostly targeted through Facebook Marketing. In general, customers of age group 18-30 are targeted through Facebook Marketing.


5) How can you instill an effective Facebook marketing strategy?

Some of the effective Facebook marketing strategies are:

i) Fans Involvement

ii) Value Providing

iii) Frequent and consistent publishing schedule

iv) Focusing on relevancy of rates

v) Focusing on important metrics

vi) Using graph search and lookalike audience to search for targeted audience

vii) Avoiding boost post

viii) Instilling Conversion Tracking

ix) Targeting email list

x) Using power editor

xi) Optimizing ads and images

xii) Selling to fans

xiii) Creating multiple campaigns


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