SEO stands for Search Engine optimization, and it has made itself an important element in the world of online business and marketing. Not a single online organization can get through the ways of online success without implementing the SEO factor and practices. Apart from getting your website rank better in the search engine results, it also attracts the search bots and crawlers that are an additional benefit to your website.
Many times it happens that web crawlers fail to understand your page with their perspective and despite the fact that you have implemented the best SEO practices and this impact badly on the image of your website. Today, you don't have to bother much as many initiatives have been taken to make the web crawlers and bot understand the perspective of your website and one such way is structured data.
What is Structured Data?
Structured data displays the extra data related to your search for a specific thing like if you searched for a product, it will display the price and additional information of the product next to the result displayed. The structured data helps web crawlers to understand a website as many times even the web crawlers struggle hard to understand the true meaning and perspective of a website.
How to use structured data for SEO?
Structured data is very helpful for the website if implemented in parallel of the SEO practices. If you are familiar with the techniques of SEO, you must know the use and importance of the Meta page title and Meta page description, and these are often made marked in the blue linked text that too appears when the search engine displays something from your website.
You can incorporate the structured data along with SEO the way you use meta title and meta description. This helps the web crawlers get through your website and understand it thoroughly, and once you use structured data with SEO, chances are there that the search engine will not only understand the website but will display the result in when searched by someone.
Structured data makes it possible for the search engines to display the site implemented with structured data incorporated with SEO and the little information provided gets displayed as well.
Various types of structured data are used with SEO such as Schema.org and Microdata that work with different platforms. Based on your requirement, you can imply this with your SEO techniques.